Privacy policy

Ellerow operates this website and online store, including all related information, content, features, tools, products, and services (collectively, the “Services”), to provide customers with a secure and curated shopping experience. Ellerow is powered by Shopify, which enables us to deliver the Services to you.

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit, use, or make a purchase through our Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs the collection, processing, and disclosure of personal information.

By using our Services, you agree to the collection and use of information as described in this Privacy Policy.

1. Personal Information We Collect

“Personal information” refers to information that identifies, relates to, describes, or can reasonably be linked to you or your household. It does not include aggregated or de-identified information.

Depending on how you interact with our Services and as permitted by applicable law, we may collect the following categories of personal information:

  • Contact details: name, billing and shipping addresses, phone number, email address

  • Financial information: payment method details, transaction records, and payment confirmations. We do not store your full credit card information on our servers. All payment data is encrypted and processed by PCI-DSS compliant third-party providers such as Shopify Payments, PayPal, or Stripe.

  • Account information: login credentials, preferences, and settings

  • Transaction information: products viewed, added to cart, purchased, returned, exchanged, or canceled

  • Communications: information you provide when contacting customer support or communicating with us

  • Device and technical information: IP address, browser type, device identifiers, and network data

  • Usage data: interactions with our website, including page views, clicks, and timestamps

2. Sources of Personal Information

We collect personal information from the following sources:

  • Directly from you when you place an order, create an account, or contact us

  • Automatically through cookies, pixels, and similar technologies when you use the Services

  • Service providers such as payment processors, shipping carriers, analytics providers, and IT support vendors

  • Third-party partners involved in advertising, analytics, or marketing, where permitted by law

3. How We Use Your Personal Information

We use personal information for the following purposes:

a. Providing and Improving the Services

To process transactions, fulfill orders, manage accounts, arrange shipping and returns, provide customer support, and improve our website and offerings.

b. Marketing and Advertising

To send promotional communications, provide product recommendations, and display advertising that may be relevant to your interests. You may opt out of marketing emails at any time using the unsubscribe link included in our messages.

c. Security and Fraud Prevention

To protect against unauthorized access, fraud, and misuse, and to ensure secure transactions and platform integrity.

d. Communication

To respond to inquiries, provide order updates, and maintain our relationship with customers.

e. Legal and Compliance

To comply with applicable laws, regulations, and legal processes, and to enforce our policies and agreements.

4. How We Disclose Personal Information

We may disclose personal information to:

  • Shopify and service providers that support our operations, including payment processing, fulfillment, hosting, analytics, and IT services

  • Advertising and marketing partners, where permitted by law and subject to your privacy choices

  • Affiliates or related entities, for internal business purposes

  • Authorities or legal entities, when required to comply with legal obligations or protect rights and safety

  • Third parties in business transactions, such as mergers, reorganizations, or asset transfers

We do not sell or share your personal information for cross-context behavioral advertising in a manner that violates applicable state privacy laws, We do not knowingly sell personal information of California residents under 16 years of age. including the California Consumer Privacy Act (CCPA), where applicable.

5. Relationship with Shopify

Our Services are hosted by Shopify. Shopify collects and processes personal information to operate and improve its platform. Information may be processed outside your country of residence.

Shopify may use aggregated and anonymized data to improve services across its merchant network. For details on Shopify’s data practices and privacy controls, please refer to the Shopify Consumer Privacy Policy or the Shopify Privacy Portal.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to operate our website, analyze usage, and support marketing activities. We may use third-party analytics and advertising technologies, including services provided by Google or Meta, to understand usage patterns and deliver relevant advertisements. These providers may use cookies or similar technologies to collect information about your interactions with our Services.

7. Children’s Privacy

Our Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority.

We do not knowingly sell or share personal information of individuals under 16 years of age as defined by applicable law. If you believe a child has provided personal information, please contact support@ellerow.com so we can delete it.

8. Data Security and Retention

We implement reasonable technical and organizational safeguards to protect personal information. However, no system is completely secure.

We retain personal information only for as long as necessary to fulfill transactional purposes, comply with tax and accounting obligations, resolve disputes, prevent fraud, and enforce agreements, unless a longer retention period is required or permitted by law.

9. Your Rights and Choices

Depending on your location, you may have rights to:

  • Access or request information about your personal data

  • Request correction or deletion of personal data

  • Request data portability

  • Opt out of certain data sharing or targeted advertising

  • Withdraw consent where applicable

You may exercise your rights by contacting support@ellerow.com We may verify your identity before fulfilling requests. We do not discriminate against individuals for exercising their privacy rights.

10. Complaints

If you have concerns about our privacy practices, please contact support@ellerow.com Depending on your location, you may also have the right to lodge a complaint with a data protection authority.

11. International Data Transfers

Your personal information may be transferred to and processed in countries outside your country of residence.

Personal information may be stored and processed through Shopify’s secure global infrastructure, including servers located in the United States.

Where required by applicable law, we rely on appropriate safeguards such as Standard Contractual Clauses or equivalent legal mechanisms to ensure lawful cross-border data transfers.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised “Last Updated” date.

13. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

Email: support@ellerow.com