Our Identity

A Design-Led Studio, Not a Traditional Retailer

Ellerow is not a conventional furniture retailer.

We are a design-led studio focused on delivering integrated solutions—from spatial planning and full-home furnishing to furniture and lighting specifications.

Our work extends beyond individual products. We design spaces meant to be lived in, over time.
From Concept to Completion

What We Do

Our services include:

  • Full-home furnishing and spatial planning
  • Furniture and lighting specification
  • Custom sizing, materials, and functional adjustments
  • End-to-end project coordination and execution

Every decision begins with how a space functions—not with how a product is sold.
Value Without Illusion

Our Pricing Perspective

Our pricing reflects substance, not shortcuts.

Ellerow pieces can be directly compared with products found in brand showrooms.

Because we uphold the same material integrity and craftsmanship, we do not compete with low-cost alternatives built on reduced specifications or compromised construction.

We believe lasting value is not defined by the lowest price,

but by quality that stands up to comparison—and to time.

Who We Serve

Clients Who Value Substance Over Labels


Ellerow is designed for clients who:

  • Appreciate design integrity and material authenticity
  • Seek cohesive spaces rather than disconnected pieces
  • Make thoughtful decisions based on long-term value
  • Respect craftsmanship over brand symbolism

Our Belief

Design Is a Responsibility


Design should clarify, not exaggerate.

Manufacturing should endure, not impress.

Ellerow exists at the intersection of design, manufacturing, and trust—

offering a more transparent and considered path for those who value genuine quality.

Our Business Model

  • Direct Sales


    Offering high-end furniture and lighting online at accessible pricing

  • Custom Program


    Flexible customization for size, finishes, and materials

  • Artisan Collaboration


    Small-batch craftsmanship with trusted international workshops

  • Transparent Supply Chain


    No middleman markups — premium quality with better value

    Our Value

    • Craftsmanship First


      We place quality at the front of every decision—from materials to construction.

    • Design with Purpose


      Every piece is created with balance, proportion, and long-term beauty in mind.

    • Accessible Luxury


      By streamlining our supply chain, we offer premium quality at honest, transparent pricing.

    • Customization


      We provide flexible custom options—size, materials, and finishes—to ensure a perfect fit.

    Get in Touch

    We're here to help. Fill out the form below to reach us

    Email support@ellerow.com
    Business hours

    Monday to Saturday
    From 9 AM to 6 PM