Born from "home", heading towards "beauty"

The birth of Ellerow originated from the founder's persistent pursuit of "ideal home". Many years ago, during his cross-border life, the founder discovered that many families around the world were facing the problem of "difficulty in finding large-sized furniture that is both suitable for the space and has both texture and practicality" - either the designs were disconnected from regional aesthetics, or the quality couldn't withstand the test of time, or the cross-border services were cumbersome and inefficient. With the original intention of "allowing every family to easily own high-quality furniture that suits their lives"

The texture and warmth coexist, suitable for diverse lifestyles.

Ellerow refuses to follow the same pattern of industrial design. It advocates that "home is the mirror of life, not only fitting the space but also aligning with the mood." Our brand style is centered around "minimalist elegance, practical comfort, and cross-domain adaptability" - we do not chase fleeting trends, but focus on the integration of classic styles and modern aesthetics, allowing furniture to not only fit the simplicity of Nordic style or the warmth of American style, but also adapt to the delicacy of the light luxury style; at the same time, we pay attention to "human-centered" design, optimizing the size ratio based on ergonomics, making large furniture not only a decorative element of the space, but also a comfortable carrier for daily use, conveying the concept of "having texture and warmth" in home life.

Global selection, premium quality

Raw Materials: The core wood is selected from high-quality solid wood certified by FSC and E0-grade environmentally friendly panels. The leather is made from durable and stain-resistant top-grain cowhide or microfiber. The hardware accessories are from well-known industry brands. This ensures that there are no issues such as excessive formaldehyde or easy wear and tear from the very beginning.
Processing and Finishing: The traditional mortise-and-tenon craftsmanship is combined with modern precision manufacturing to ensure the furniture is firmly assembled and has strong load-bearing capacity. The surface is coated with eco-friendly water-based paint and undergoes multiple polishing processes, resulting in a smooth touch that is resistant to scratches and deformation.
Cross-border Adaptation: According to the different floor plan dimensions, voltage standards, and environmental protection regulations of various countries, the product parameters are customized and optimized. All products have passed international certifications such as EU CE and US CARB, ensuring safe and worry-free cross-border transportation and use.

The growth journey of Ellerow

  • 2005

    Our beginnings — Starting from an initial small design studio

  • 2008

    Three year of expansion, reaching more people and refining our craft.

  • 2013

    An important step in our journey that Start to enter the European and American markets

  • 2020

    Establish a strong presence globally with high-quality products and outstanding services.

  • 2025

    Based on the design concept of Ellerow, we continue to offer a variety of products.

Get in Touch

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Email support@ellerow.com
Business hours

Monday to Saturday
From 9 AM to 6 PM