Mercedes-Benz Start Up Semi-Final Show

mbstartup_collageLast Tuesday, I was invited to attend the Mercedes-Benz Start Up Semi-Final Show in conjunction with World MasterCard Fashion Week. The initiative is to discover and support up-and-coming Canadian designers who have been in business for less than 5 years. I love supporting Canadian talent, so I was excited to attend and I brought my sister along for the evening.


The event took place at the Mercedes-Benz dealership in Thornhill, which offered the perfect, open concept space for a fashion show. We headed straight to the complimentary bar to grab a couple glasses of wine, ogled at the vehicles for a bit, before settling into our seats before they filled up and the show began.



My Outfit:

Top – Boohoo

Skirt – H&M

Shoes – Steve Madden

I wore this top by Boohoo, which I showed in this post and I love the unique style of it with the asymmetrical cut and the organza overlay. I paired it with a fitted high-waist black skirt and the most comfortable pair of nude heels.

For my makeup, I used my Hourglass Ambient Lighting Palette, which I am head over heels for, to give my skin plenty of glow. I also went with a pink-toned coral lip, which I achieved with my beloved NARS Satin Lip Pencil in ‘Lodhi’. To give my arms and legs some extra colour I slathered on my Tarte Brazilliance Maracuja Self Tanner the night before, which smells incredible, is not streaky and gives my skin the perfect amount of colour.


The Finalists:


Beaufille – Founded in 2013 by sisters Chloé and Parris Gordon, these Toronto-based artists combine both feminine and masculine elements in their pieces, which fits with the name, which translates to ‘handsome girl’.


NARCES – Influenced by the women of the 1940s to 1960s, this Toronto-based womenswear line designed by Nikki Wirthensohn, specializes in evening and special occasion wear.


Dalla – I could not find any information on this designer. I have no idea what their background story is or even the designer’s name, as their website only has a homepage and social media didn’t give me much either. This was the only menswear line of the night.


Laura Siegel – Based in New York, Toronto and India, Laura Siegel creates sustainable and ethically sourced pieces and works to ensure the artisans are given ethical working conditions and living wages. Her pieces are considered ‘casual-luxury’ and the styles are relaxed and effortless.


Matthew Gallagher – After graduating from school in Milan, this Nova Scotia born designer returned to Canada, where he founded the womenswear brand in 2013. His pieces combine sophistication with minimalism and elegance.

Though, there was no denying the talent of all 5 of these artists, there could only be one winner and after the judges deliberated they announced Beaufille as the winner.


Congratulations to Beaufille, as well as the rest of the finalists! I had so much fun attending this event and being apart of the evening.

It turns out that both NARCES and Laura Siegel were chosen today as wild cards (along with Leinad Beaudet) and will join Beaufille, as well as S.P. Badu and UNTTLD at the national finale at Toronto’s World MasterCard Fashion Week, where they have a chance to win a $30,000 bursary, as well as a runway show at Fashion Week in March.

You can find out more information about the Mercedes-Benz Start Up Program here and here. For more information on World MasterCard Fashion Week in Toronto, click here.


4 Comments Add yours

  1. danielle says:

    really cool that you got invited, looks like an awesome event!


    1. ellerow says:

      It was! Thanks for reading 🙂


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